Episode 75: From Content to Clients: Promo Posts That Actually Work
From Content to Coaching Clients: Promo Posts That Actually Work
Are you a coach ready to sign your first paying clients—or finally get consistent clients in your online business? If so, it’s time to rethink how you’re showing up with your content marketing.
In this episode of the Business Bravery Podcast, we explore how to write powerful, promo-style posts that actually get coaching clients—without sounding pushy or salesy. You’ll learn a simple content creation method that can help you grow your coaching business by building real connections and inspiring action.
Let’s dive in.
Why Your Promo Posts Aren’t Working (Yet)
Many coaches feel frustrated when their posts get likes… but no clients. The truth? Most promotional content either talks too much about the coach or skips over what the audience actually needs.
If you’ve been stuck wondering how to grow your business with content, the key lies in understanding buyer psychology and speaking directly to the real struggles your dream clients are facing.
The 1 Sentence Stories Method: Your New Content Secret Weapon
In Episode 75 of the Business Bravery Podcast, I walk you through my signature approach for creating promo posts that convert: The 1 Sentence Stories Method.
This simple framework helps you:
Tap into storytelling that feels real, not rehearsed
Write posts that connect, not just promote
Highlight your audience’s struggles and offer clear, helpful solutions
Build trust with proof, not pressure
Whether you’re promoting a discovery call, workshop, or coaching program, this method will make your content more powerful—and easier to write.
The Anatomy of a Promo Post That Gets Clients
Here’s how to start writing posts that attract coaching clients today:
✅ Start with a Hook That Grabs Attention
Your headline should stop the scroll. Use a short sentence that hits a nerve or sparks curiosity.
✅ Focus on Their Problem (Not Just Your Story)
This is one of the biggest mindset shifts in content marketing. Yes, your story matters—but only as it relates to their pain points and goals.
✅ Offer a Real, Tangible Solution
Be clear. Show them exactly how you can help. Use examples. Speak plainly. Be specific.
✅ Use Proof That Builds Trust
Share client results, quotes, or your own before-and-after moments. This builds confidence without needing to oversell.
✅ End with a Call-to-Action That Feels Good
Instead of “Buy Now!”, try something like:
“Curious if this could work for you? DM me the word ‘READY’ and let’s chat.”
Be Brave, Not Perfect (Especially in Your Marketing)
You don’t have to write flawless posts or look like a content expert. You just need to be clear, honest, and focused on helping. That’s what builds momentum in your coaching business.
It’s not about being loud. It’s about being brave enough to show up, serve, and invite your dream clients to work with you.
Want More Help Turning Content Into Clients?
🎧 Listen to Episode 75: Promo Posts That Actually Work on the Business Bravery Podcast for the full breakdown.
🎓 Want hands-on practice? Join my upcoming 1 Sentence Stories Workshop on April 30th (or May 1st AEST). It’s a 2-hour Zoom session designed to help you write better content live with me.
Use the code STORIES25 to save 50% → Join here
Ready to Do Something Brave in Your Coaching Business?
Tag me on Instagram @tiffanygstudios or use the hashtag #businessbraverypodcast to share your next brave move in your online business. Whether you’re learning how to write posts to get coaching clients or finding ways to network for online business—I’m cheering you on!
And if you’re looking to find a business coach who gets what it’s like to be in your shoes, click here to learn more about my programs for brave coaches like you.
