Episode 83: Lead Generation That Feels Good: Ethical Sales for Coaches, with Expert: Ayna Pirkuliyeva

In this episode of the Business Bravery Podcast, I chat with Ayna Pirkuliyeva, co-founder of Elite Generation Agency. Ayna shares her inspiring journey of leaving a safe corporate job to build a purpose-driven business helping nonprofits and value-led brands grow. 

We talk about the bravery it takes to step into entrepreneurship, face fears, and stay committed to meaningful work—especially when it gets tough. Ayna opens up about the highs and lows, including sleepless nights and the joy of happy clients.

We also dive into lead generation strategies to sign more clients, including how to use ethical outbound marketing that feels good and gets results. 

Ayna shares practical tips on creating value, building real connections, and using smart systems to manage your time. 

Plus, she explains why working toward B Corp certification is so important for her agency. If you're a coach looking to grow with heart and courage, this episode is packed with insights you’ll love!