Episode 83: Lead Generation That Feels Good: Ethical Sales for Coaches, with Expert: Ayna Pirkuliyeva

Business Bravery PodcastBusiness CoachingSmall Business Australia

11 Aug

Lead Generation That Feels Good: Ethical Sales Strategies for Coaches

Featuring guest expert Ayna Pirkuliyeva from Elite Generation Agency

If you're a coach looking to grow your online business in 2025, chances are you’ve heard a lot of conflicting advice about lead generation. Maybe it all feels a bit... pushy or inauthentic. But what if lead generation could actually feel good?

In this episode of the Business Bravery Podcast, I’m joined by Ayna Pirkuliyeva, co-founder of Elite Generation Agency, who shares powerful lead generation strategies for online business owners—especially for coaches who want to attract clients with integrity.

Whether you're trying to sign your first paying clients or land consistent coaching clients, this conversation is packed with practical tips to help you grow your coaching business without burning out or selling your soul.

Leaving Corporate to Build a Purpose-Driven Coaching Business

Ayna’s story is a brave one. She left a secure corporate role to build a business that helps nonprofits and values-based brands grow through ethical marketing. Her story will resonate with any coach who has ever wondered, "Is this really the right time to take the leap?"

The transition wasn’t easy—there were sleepless nights, scary decisions, and moments of doubt. But what carried Ayna through was her deep commitment to meaningful, heart-centered work. It’s a reminder that growing a coaching business takes courage, but the rewards—happy clients, freedom, purpose—are worth it.

Ethical Lead Generation Strategies for Online Business in 2025

Forget sleazy tactics. Ayna breaks down ethical outbound marketing—a refreshing approach that actually works and feels aligned with your values.

Here are a few gold nuggets from our conversation:

Create value first: Share insights that genuinely help your ideal clients.
Build real connections: Don’t treat people like numbers. Focus on building trust.
Use simple systems: Stay consistent without wasting time on busywork.

If you're wondering how to grow your business without sounding salesy, this episode is a must-listen.

Sales Call Tips for Coaches

One area many coaches struggle with? Sales calls. Ayna offers brilliant sales call tips for coaches who want to turn conversations into clients—without feeling awkward or pushy.

You'll learn:

What to say (and what to avoid)
How to listen for buying signals
How to follow up ethically

Sales doesn’t have to be scary. With the right mindset and a clear structure, your next call could be the one that changes everything.

Why B Corp Values Matter for Business Growth

Ayna also shares why her agency is working toward B Corp certification, and how aligning with strong values can actually support business growth.

This part of the conversation is especially powerful for coaches who are building a business that makes a difference. It’s not just about making money—it’s about doing good, too.

Networking for Online Business Growth

One of the most important takeaways? You don’t have to do this alone. Ayna and I talk about the power of networking for online business, and how building genuine relationships can be a lead generation goldmine.

This doesn’t mean spending hours on LinkedIn or posting daily on Instagram. It means showing up with heart, offering value, and being open to connection. That's how brave businesses grow.

Ready to Be Brave in Your Coaching Business?

This episode is packed with wisdom, strategy, and inspiration to help you take bold steps in your coaching business. Whether you’re just starting or ready to grow to the next level, you’ll walk away with clear, practical ideas to generate leads and sell with confidence.

🎧 Listen now on your favorite podcast app or head to tiffanygstudios.com/business-bravery-podcast

💡Feeling inspired? Share your next brave move with me on Instagram @tiffanygstudios or use #businessbraverypodcast so we can cheer you on!