Episode 78: Bravery, Business & Meta Ads: A Real Talk for Coaches with Expert: Carolyn Fagerholm
Bravery, Business & Meta Ads: What Coaches Need to Know in 2025
If you're growing your online coaching business and wondering if Facebook and Instagram ads are worth the stress—this is for you. In a recent episode of the Business Bravery Podcast, I sat down with Meta ads strategist Carolyn Fagerholm to talk about the real challenges and powerful breakthroughs that come with using Meta ads strategies that work in 2025.
Whether you’re trying to sign your first paying coaching clients or get more consistent results, in this episode, you’ll hear smart tips, mindset shifts, and Facebook and Instagram ads strategies that work this year.
Why Meta Ads Still Work in 2025
You’ve probably heard mixed reviews about Facebook and Instagram ads. Are they too expensive? Do they still work?
The short answer? Yes—they can work, especially when you're clear on your message and working with someone who understands meta ads strategies that work in 2025.
Carolyn shared how so many coaches feel overwhelmed by ads. The truth is, you don’t have to figure it out alone. She helps business owners feel confident, simplify the process, and avoid wasting money on strategies that don’t match their goals.
If you’re exploring how to grow your business online, ads are a tool—not the whole solution. But used well? They can bring in leads and clients faster than waiting on organic growth alone.
Facing Your Fears About Showing Up Online
Let’s talk about something many coaches don’t admit: fear of showing up online. Yes, even seasoned business owners get nervous about being judged, not getting likes, or saying the wrong thing on camera.
In this episode, Carolyn opened up about her own journey of getting brave on Instagram—filming content, writing posts, and pushing past the fear of being visible. It’s a reminder that bravery in business doesn’t always mean doing big, scary things. Sometimes, it’s just posting that reel or saying yes to a new strategy.
If you’re looking for a business coach or marketing support, find someone who makes you feel empowered, not overwhelmed. Support makes all the difference.
From Performing Arts to Digital Strategy
Carolyn’s story is one many coaches will relate to. She started in the performing arts before pivoting into digital marketing—and her creativity shines in how she supports clients today.
She understands what it’s like to start over, try something new, and grow an online business from scratch. Her approach helps coaches run ads without overcommitting time or money. That’s exactly the kind of advice you want when figuring out Facebook ads strategies that work in 2025.
How to Grow Your Business Without Burning Out
One of my favorite moments from the episode was when Carolyn talked about trying new things without going “all in” too soon.
This is so important, especially when you’re building momentum. Many coaches feel they have to do everything to succeed—ads, reels, podcasts, freebies, and more.
But smart, steady action always beats burnout. Focus on one thing at a time, especially if you’re in the early stages of your coaching business.
And if you’re investing in Instagram ads strategies that work in 2025, make sure you’ve got a clear offer, message, and audience. That’s where expert help (like Carolyn’s) can speed things up.
Networking for Online Business: Build Bravely, Not Alone
One major takeaway from the episode? You don’t have to do this alone. Growing your coaching business takes bravery, but it doesn’t have to be lonely.
Reach out to other coaches. Share your wins and fears. Connect with experts like Carolyn. Networking for online business isn’t just about finding clients—it’s about building community, confidence, and courage.
If you’ve done something brave recently—like running your first ad, going live, or even just emailing your list—celebrate it! Tag me @tiffanygstudios or use #businessbraverypodcast so we can cheer you on.
Want More Brave Business Support?
🎧 Listen to the full episode with Carolyn Fagerholm here:
👉 Business Bravery Podcast
💡 Learn more about coaching and offers to help you grow your coaching business:
👉 tiffanygstudios.com
📲 Connect with Carolyn:
Instagram: @cmfandcompan
Facebook: CMF and Company
Schedule a call: Book with Carolyn
