Episode 79: Brave Email Marketing Made Simple for Your Online Coaching Business, with Coach: Amy Kuphal
Brave Email Marketing Made Simple for Your Online Coaching Business in 2025
Are you a coach wondering how to grow your coaching business and finally master email marketing without burnout? You’re in the right place! In this blog, I’ll share insights from my recent podcast episode with Amy Kuphal — a lead generation and email marketing expert who specializes in helping coaches and online business owners grow their audience and sales the smart, simple way.
Why Email Marketing Is a Must for Your Coaching Business in 2025
Email marketing remains one of the most powerful tools for coaches who want to build a loyal client base. If you’re asking how to grow your email list in 2025, you’re not alone. With the right strategies, you can turn subscribers into paying clients without feeling overwhelmed.
Amy’s approach focuses on building relationships, not just blasting sales pitches. This means more engagement, better connections, and ultimately, a thriving online coaching business.
The Anti-Hustle Approach to Growing Your Online Business
The biggest takeaway from Amy’s strategy? Ditch the hustle. Her “anti-hustle” method relies on smart automation and simple systems that keep your business running smoothly while you focus on coaching and creating impact.
If you’re tired of endless posting and chasing leads, this approach could be your game-changer.
The Lead Generation Pyramid: Your Roadmap to Consistent Clients
Amy shares her Lead Generation Pyramid — a clear, easy-to-follow system that works like this:
Grow Your Audience – Use effective networking for online business and other methods to attract your ideal clients.
Get Them on Your List – Encourage sign-ups with valuable offers and freebies.
Nurture Your List – Build trust with regular, helpful emails (without burnout!).
Convert to Sales – Invite subscribers to coaching programs and offers with confidence.
By following this pyramid, you’ll create a steady flow of potential clients and feel in control of your business growth.
Why Unsubscribes Are Actually Good News
Here’s a surprising tip Amy shares: don’t stress about unsubscribes. They’re a natural part of email marketing and often mean your list is getting cleaner — more engaged, ready-to-buy subscribers stay, while those who aren’t interested move on.
This mindset shift is refreshing and helps you focus on what really matters: building a coaching business full of clients who want to work with you.
How to Grow Your Coaching Business in 2025 with Less Stress
Whether you’re signing your first paying clients or aiming for consistent coaching income, these email marketing strategies can help you:
Build an engaged email list fast
Avoid overwhelm with automation
Use simple systems to nurture your community
Feel confident in your marketing without chasing results
Find a Business Coach Who Gets You
If you’re ready to take brave steps in your coaching business, consider finding a business coach who understands online marketing and mindset. Someone like me, Tiffany Gilleland, can help you stop dreaming and start doing that next Big Brave Step — so you can sign more clients and make a bigger impact.
Connect and Learn More
Want to hear the full conversation with Amy Kuphal? Listen to Episode 79: Brave Email Marketing Made Simple for Your Online Coaching Business on the Business Bravery Podcast.
Explore more email marketing tips and how to grow your online business with less hustle and more heart in 2025.
Connect With Amy:
Website: https://www.amykuphal.com/
Instagram: https://www.instagram.com/amykuph/
Free Gift: https://www.amykuphal.com/write-better-emails
Inspired to be brave? Share your next brave move on Instagram @tiffanygstudios or tag your post with #businessbraverypodcast — I love cheering on coaches just like you!
