Episode 95: Building a Brave Business with Chronic Illness: Latoya Clark’s Story of Growth
Building a Brave Business with Chronic Illness: Latoya Clark’s Story of Growth
In this episode, Latoya Clark shares how to build a business with chronic illness while embracing purpose, confidence, and community.
How to Build a Business with Chronic Illness: Latoya Clark’s Brave Approach
In Episode 95 of the Business Bravery Podcast, I reconnect with Latoya Clark, CEO and Founder of Butterfly Chats Media, Social Wellness Consultant, Health Educator, and Patient Advocate. Since her first appearance on Episode 41, Latoya has continued to redefine what it means to be brave in business while managing chronic illness.
Latoya’s story is one of courage, consistency, and purpose. Her entrepreneurial journey began as a way to share her own health story — and has since evolved into a thriving platform that empowers other women living with chronic illness to build sustainable, meaningful businesses.
Business Mindset: Small Steps That Lead to Big Wins
One of the most powerful lessons Latoya shares is that bravery in business doesn’t have to come from giant leaps. It often starts with small, intentional steps.
From attending a doctor’s appointment alone to planning her first long-distance trip, Latoya’s approach to growth is rooted in celebrating progress — not perfection. This mindset shift helps entrepreneurs with chronic illness recognize their own resilience and build momentum toward long-term success.
She reminds us that each small step forward — no matter how simple — builds confidence, strengthens belief, and creates the foundation for bigger business goals.
Building a Sustainable Business Model with Chronic Illness
Latoya’s She Rises Incubator program was born from her desire to help women with chronic illnesses build businesses that honor both health and ambition. The incubator begins with a focus on wellness, ensuring that participants are grounded before diving into branding and marketing.
Through her SPARK framework, Latoya teaches a balance between health management and entrepreneurship — showing that it’s possible to create a business that supports your life, rather than one that drains your energy.
Her approach is a refreshing reminder that business success doesn’t require hustle culture — it requires alignment, intention, and sustainable systems.
Turning Adversity into Advocacy and Community Impact
Beyond her coaching work, Latoya continues to use her platform for social impact. She recently partnered with Pureway, a sharps disposal company, to host an educational community event focused on safe disposal practices.
This initiative not only raises awareness but also builds bridges between health, business, and community advocacy — showing how entrepreneurship can be a vehicle for positive change.
Latoya’s story proves that when we combine purpose with business strategy, we can create both income and impact.
Key Takeaways for Entrepreneurs with Chronic Illness
If you’re learning how to build a business with chronic illness, Latoya’s journey offers three powerful reminders:
Start small. Micro-steps matter. Each small action builds trust in yourself.
Prioritize your health. A strong foundation allows your business to grow sustainably.
Celebrate every win. Recognizing progress boosts your confidence and fuels consistency.
Her message is clear: bravery isn’t about doing it all — it’s about doing what matters most, one step at a time.
Want More Coaching Business Insights?
If you loved this episode, check out these related conversations on building a brave, balanced business:
Episode 41: From Chronic Pain to Advocate & CEO — Latoya Clark’s Bravery Story
Episode 86: Unexpected Business Lessons from a Physical Therapist Turned Coach — Jen Uschold
Episode 90: Accomplish More by Doing Less in Your Online Coaching Business — Dr. Jodie Solberg
Connect with Latoya Clark
Website & Resources: https://linktr.ee/butterflychats
Instagram: https://www.instagram.com/butterflychatsconsultant/
Podcast: https://open.spotify.com/show/6tpXSnQl36f1BxnvOskQGu?si=501a997641be4377
Inspired to do something brave?
Share it with me and the Business Bravery community on Instagram @tiffanygstudios or use #businessbraverypodcast so we can cheer you on.
🎧 Listen to the full episode here: Business Bravery Podcast
Community Connections for Coaches & Service Providers
☕ If you’d love to connect with like-minded coaches and service providers in a more personal way, join me at Brave Coffee Connections — a free monthly Zoom gathering designed to spark real conversations, collaborations, and opportunities for your business.
Reserve your spot here: tiffanygstudios.com/connections
