Episode 96 : How Sharing Your Story Builds Visibility in Your Coaching Business with Candace Dudley
Episode 96: How Sharing Your Story Builds Visibility in Your Coaching Business
In this episode of the Business Bravery Podcast, I chat with Podcast Guesting Coach Candace Dudley about the power of sharing your story, building visibility, and using podcast guesting to grow your coaching business.
Why Your Story Matters for Coaching Business Growth
One of the most powerful tools in your coaching business is your story. In this episode, I sat down with Candace Dudley, Podcast Guesting Coach and Host of the Podcasting Mentor: Better Brave Podcast, to explore how sharing your story can help you grow your online business, sign more coaching clients, and build real authority in your niche.
Candace has produced more than 200 episodes of her own podcast and made over 50 guest appearances this year alone. She knows firsthand how podcast guesting can help coaches grow their visibility without relying on the algorithm. For coaches who want to elevate their presence, build confidence, and communicate their expertise more boldly, her insights are gold.
Podcast Guesting for Online Business Growth
A big theme in our conversation was how podcast guesting for business growth works on multiple levels. It increases your visibility strategy, positions you as a trusted expert, and builds authority faster than almost any other organic marketing channel.
Candace explained that when you get clear on your niche speaking topics, everything becomes easier. You know which podcasts to pitch. You know what value you bring. And you know how to speak in a way that builds connection and trust with potential clients.
This clarity is especially important for coaches who want to grow their coaching business without spending hours on content creation or chasing algorithms. Guesting allows you to show up, speak your truth, and let your story work for you.
Storytelling for Business: A Visibility Strategy That Works
Storytelling is one of the most underrated business-building skills. Candace and I discussed how using your story helps you grow your coaching business because it builds emotional connection with your audience. People hire coaches they trust, and trust is built through real, human stories.
When you share your experiences, your lessons, and the brave steps you’ve taken, it signals to clients that they can trust you to guide them through their own transformation. It also builds confidence in your voice and deepens your sense of ownership over your message.
For many coaches, storytelling is the key to unlocking more aligned clients and more meaningful visibility.
Bravery in Business: Pivots, Alignment, and Trusting Yourself
Our conversation also explored the theme of bravery in business. Candace shared openly about her own business pivots, the moments she doubted herself, and the times she needed to trust her instincts over outside advice. This honesty resonated deeply, because so many women in business feel pressured to seek permission before making a change.
Bravery often looks like a small step — pitching a podcast, sharing a vulnerable story, or choosing a path that feels aligned even when it doesn’t make sense on paper. This episode is a reminder that confidence building happens through action, not theory.
Candace also talked about leaving space for “magic” in your business. When you take aligned action and share your story with courage, unexpected opportunities often follow.
Podcast Pitching for Business: Human Connection Over Perfect Templates
One of the most refreshing parts of our conversation was Candace’s take on podcast pitching for business. She encourages coaches to ditch the robotic templates and approach podcast hosts like real humans. When your pitch is genuine and aligned, it creates opportunities that feel natural rather than forced.
She also shared valuable podcast manager tips on how to make pitching easier, more authentic, and more effective. For any coach who feels nervous about outreach, her advice will help you approach it with confidence and clarity.
What’s Next for Candace in Her Coaching and Podcasting Business
Candace is currently developing a new six-month program that blends podcast guesting and podcasting strategies for coaches and solopreneurs. She also has a free guesting starter guide and regularly shares storytelling, visibility, and podcasting insights on her platforms.
If you’re ready to grow your online business, build authority, and be known as the go-to coach in your niche, connecting with Candace is a great place to start.
Connect with Candace Dudley
Website: https://www.candacedudley.com/
Instagram: https://www.instagram.com/candacedudley/
Threads: https://www.threads.net/@candacedudley
Podcast: https://podcasts.apple.com/us/podcast/podcasting-mentor-better-brave/id1580454311
FREE Guesting Starter Guide: https://stan.store/CandaceDudley/p/guesting-starter-guide
Want More Coaching Business Insights?
If you loved this episode, check out these related conversations on building a brave, balanced coaching business:
Inspired to do something brave?
Share it with me and the Business Bravery community on Instagram @tiffanygstudios or use #businessbraverypodcast so we can cheer you on.
🎧 Listen to the full episode here: Business Bravery Podcast
Community Connections for Coaches & Service Providers
☕ If you’d love to connect with like-minded coaches and service providers in a more personal way, join me at Brave Coffee Connections — a free monthly Zoom gathering designed to spark real conversations, collaborations, and opportunities for your business.
Reserve your spot here: tiffanygstudios.com/connections
